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Publications Travel Series Brothers Lost Love Letters from Mama
AIM Communications |
Faced with both a recession and changing revenue models, today’s magazine publishers are scrambling to reach their audiences where they get their information, both print and online, while using the customer’s most valuable assets – a recognized brand and targeted content. AIM Communications specializes in assessing existing print products and their companion Web sites, as well as developing new products in either medium.
A 16-year-old publishing consulting firm, AIM Communications helps its clients create an integrated print and online strategy and identify new opportunities to improve revenue generation.
We have worked with a variety of publications: association, business-to-business, international trade, regional, healthcare and technology.
AIM Communications will work with you and your staff to identify strengths, weaknesses and opportunities and then develop creative, affordable solutions that get results. We also can work with you to execute those solutions.
We will review your specific magazine publication niche and identify the strategic marketing and growth issues that require immediate attention, including the publication Web site, and other forms of magazine brand extension, such as e-newsletters.
Previous Projects
Massage Magazine
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Web site for better interactivity and usability, increased traffic, improved search engine optimization, social networking options, and enhanced advertiser opportunities. Expanded e-newsletter program from one issue monthly to six weekly newsletters. Increased marketing through partnerships with numerous trade shows and conferences. Initiated new awards program for reader involvement and advertising possibilities.
content approach of the magazine's Web site. Initiated regular monthly e-newsletter program, with sales increasing 100% in the first year. Worked with marketing to create new sales programs.
Project: Assisted this 48,000-circulation monthly regional business magazine with a complete, front-to-back redesign. Oversaw changes in editorial, design and sales that resulted in the magazine going from last to first in its competitive analysis. Created several new awards programs for increased brand recognition and advertising sales.
Project: Complete redesign of this 250,000-circulation monthly. Designed new marketing programs for a publication struggling with advertising sales. Implemented a statewide program that resulted in a one-time circulation increase to more than 500,000 subscribers. This resulted in an increase in advertising revenue of more than 300%, as well as coverage in more than 100 newspapers in the state.