International Trade/Offshore Manufacturing/Sourcing/Export/Import/Consulting Advice from International Business Experts Selling Overseas Accessing the U.S. Market. The United States, with its 265 million consumers and a $7.6 trillion gross national product, is a most inviting market for most companies. The opportunity is a big one with many rewards but with many challenges. What are the barriers to success? Where does one start? Trade Shows: Doing Your Homework Key. The number one challenge to establishing an effective global trade show marketing program is creating a brand image that is both globally consistent and locally relevant. Time To Review Your Contracts. How do you think of your contracts and agreements? A legal document intended to intimidate someone? Or, a road map clearly explaining certain activities and how these activities will be carried out? Trade Shows: Know Before You Go. A growing number of trade show and event professionals are facing the challenge of integrating international events into their programs. Define Your Objectives With Trade Shows. International trade show participation can be one of the most cost-effective and least expensive methods for taking a product to the global marketplace. Role of EMCs Has Changed. Whether one uses the term exporter, importer, trader, export management firm or global trading company, all of these companies function as a trade intermediary in the international sales/distribution channel. Licensing - People Are the Key. International licensing relationships are a means of growing your business and entering into new markets. To contribute articles: Send us an e-mail description of the article. We are looking for market-specific, how-to articles that help our readers understand how to conduct business in global markets. Writers receive a personal Web page on this site with up to 750 words of information about their company, a byline and brief company description with phone number, Web link and e-mail link. No fees paid. Advertise on this site Put your company on this site!