Batam Services
About AIM
Project: Mc Len Equipment

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Marketing Services for Batam, Indonesia-based Companies

AIM Communications specializes in assessing a company's existing online and print marketing efforts, and in developing new products in either medium. A 22-year-old marketing and publishing consulting firm, AIM Communications helps its clients create an integrated print and online strategy.

We have worked with a variety of companies and publications: shipbuilding, oil and gas, heavy equipment, fabrication, international trade, specialty accommodations, restaurants, association, business-to-business, regional, healthcare and technology.

AIM Communications will work with you and your staff to identify strengths, weaknesses and opportunities and then develop creative, affordable solutions that get results. We also can work with you to execute those solutions.

We will review your specific niche and identify the strategic marketing and growth issues that require immediate attention, including printed collateral materials, Web sites, blogs, and other forms of brand extension, such as e-newsletters.

AIM Communications President Ken Anderberg has more than 40 years experience in print and online marketing and publishing, working in many market sectors, including: international trade, specialty accommodations, restaurants, association, business-to-business, regional, healthcare and technology.

He has personally supervised the development and redesign of a number of Web sites and other digital products in the business-to-business, healthcare and technology markets. In addition, he has led the successful redesign and repositioning of a number of regional and national magazines, bringing previously third-tier publications to the top of their class.

In addition, Mr. Anderberg has assisted such organizations as the 1992 Atlanta Olympic Games, the Atlanta 2020 Commission, The Coca-Cola Co., and the Atlanta Chamber of Commerce.

His work has earned numerous awards and recognitions, including: the George Polk Award for outstanding efforts in business-to-business publishing; the Presidential Point of Light Award, and the Atomic Industry Forum Award.

AIM Communications partners with other marketing and online experts where additional expertise is required.

Recent Batam Projects:

PT Mc Len Equipment

  • Interview and photograph nine PT Mc Len customers
  • Write short case studies on each customer
  • Create 12-page marketing brochure containing all customer case studies and photos
  • Provide client with case studies and photographs for inclusion on client Web site
  • Provide photography support for PT Mc Len's 5th anniversary special events - golf tournament and banquet - to be used on PT Mc Len Web site

    To receive a copy of the PT Mc Len brochure in PDF format, or to view a short photo video click here. Please indicate whether you want to view the brochure or video, or both.

    Previous Projects

    Smiling Hill and Goodies Restaurant
    Project: Efforts included creating a weekly e-newsletters mailed to 1,200 subscribers; creation of four new websites; writing and photography; special events assistance; other marketing tasks as needed.

    Massage Magazine
    Project: Provided a third-party review and analysis for this national monthly magazine's special Web marketing program. Provided ideas on how to enhance usability of site, improve content distribution and approach, and enhance search engine optimization.

    Health Management Technology
    Project: Complete publication redesign for this national monthly trade magazine with 48,000 circulation. Extensive revision of editorial content and approach. Developed new Web site for better interactivity and usability, increased traffic, improved search engine optimization, social networking options, and enhanced advertiser opportunities. Expanded e-newsletter program from one issue monthly to six weekly newsletters. Increased marketing through partnerships with numerous trade shows and conferences. Initiated new awards program for reader involvement and advertising possibilities.

    Communications News
    Project: Worked with this 75,000-circulation national monthly magazine on cover-to-cover redesign and revised editorial approach. Supervised the redesign and content approach of the magazine's Web site. Initiated regular monthly e-newsletter program, with sales increasing 100% in the first year. Worked with marketing to create new sales programs.

    Atlanta International Magazine
    Created this monthly, glossy tabloid (10,000 circulation) to provide information of interest to Atlanta-area companies expanding into overseas markets. Started and conducted an annual trade show - InterTrade - and quarterly seminar programs. Partnered with various government and business groups to help market the magazine and its conferences.

    Business Atlanta Magazine
    Project: Assisted this 48,000-circulation monthly regional business magazine with a complete, front-to-back redesign. Oversaw changes in editorial, design and sales that resulted in the magazine going from last to first in its competitive analysis. Created several new awards programs for increased brand recognition and advertising sales.

    American City & County
    Project: Redesign of monthly, 65,000-circulation magazine. Changed editorial approach. Created awards and sales programs for improved branding and advertising sales.

    Rural Georgia Magazine
    Project: Complete redesign of this 250,000-circulation monthly. Designed new marketing programs for a publication struggling with advertising sales. Implemented a statewide program that resulted in a one-time circulation increase to more than 500,000 subscribers. This resulted in an increase in advertising revenue of more than 300%, as well as coverage in more than 100 newspapers in the state.

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    Check out Ken's blog - 2 Bags and a Pack World Tour.

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